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Beats by Dre

Beat by Beat 
Beats came to us asking to create a video to celebrate their relationship with hit Brit-band Rudimental. So we created a interactive music experience instead, a YouTube first.

The interactive video Beat by Beat deconstructed their hit-single ‘Powerless’, breaking down the many musical elements that make up the track.
Then displaying each track on the recommendation videos next to the main video on YouTube, allowing fans to control the song whilst watching the promo.

In less than a week the interacted video Beat by Beat had accumulated more than a million hits on YouTube, helping Rudimental launch their success album Home and further consolidate their successful partnership with Beats by Dre.

Beats X Rudimental - Beat by Beat from Mico on Vimeo.

Beat by Beat - Case Study from Mico on Vimeo.