Honda

Feel More ⟶

When Honda launched the new Civic there was no obvious new feature, expect the fact it was the lowest car in the category. The insight came from this unique yet non-sexy feature, as the closer you are to the road, the more the driver feels. 

So we push this idea to its limit, taking drivers closer to the road than ever before in a thrilling ad directed by Juan Cabral, with the use of super low camera angles and exagerating every nook, crack and object on the tarmac to show how much you can feel when driving the new Civic.