Honda
Dream Makers ⟶Honda asked for a series idents to celebrate their partnership with Film on 4. The challenge was to create something simple yet visually striking to work in very specific short length formats, but could also work as a long stand alone piece. Dream Makers is a homage to the art of filmaking and a parallel with the ingeniuty and creativity that goes behind making a Honda vehicle.
A reminder that both cars and films can start with a dream. The film was created in partnership with Time Based Arts Studio who directed and produced the film bringing the five incredible movie scenes to life.
The spot quickly became an online hit, being featured in Shots, Lüerzer’s Archive, and picking up two pencils at the D&Ad awards.
The spot quickly became an online hit, being featured in Shots, Lüerzer’s Archive, and picking up two pencils at the D&Ad awards.
Honda - Dream Makers from Wieden + Kennedy London on Vimeo.
Due to the great success of the idents on Film on 4 we created another ident for the CR-V
developing a complete new off-road scene and characters inspired by Jurassic Park.
Honda Dreammakers Jungle from Mico on Vimeo.
