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Ephemeral Museum 

Pampero asked for a piece of communication that could help establish Pampero rum as a go-to rum within the young cool audience in Portugal.

So instead of an ad we created the Ephemeral Museum - the world's first street art museum. We catalogued and tagged all the best pieces of street art in a whole neighbourhood of Lisbon.
Online people could download the map with the pieces locations and an audio guide, voiced by the street artists themselves.

With the guide and map in hands people could walk the streets of Lisbon and enjoy it like inside a museum. The Museum became one of Lisbon’s top 10 tourist destinations, featured in Time Out and Contagious mag. The project also grabbed 4 Cannes Lions.

Ephemeral Museum from Mico on Vimeo.