Samsung /
Inspired by a True Photo ⟶
Inspired by a True Photo ⟶
Samsung came to Mother asking for a campaign for its camera mobile phones, targeting a younger audience averse to Samsung phones.
We couldn’t compete with iPhone head to head, so instead of focusing on specs and megapixels, we created a storytelling platform called Inspired by A True Photo, using real consumers photos as the spark of every idea in the campaign.
We couldn’t compete with iPhone head to head, so instead of focusing on specs and megapixels, we created a storytelling platform called Inspired by A True Photo, using real consumers photos as the spark of every idea in the campaign.
First we’ve gave a photo of a humble bag of onions by @scottanders44 to director Samm Hibbard, who directed a charming love story.
In the next chapter we collaborated with London musician Samm Henshaw, who got inspired by @black_hawk_7 photo of his dog and wrote the feel good song of the Summer “All Good” raking almost 3 million plays on Spotify in just a few weeks. All Inspired by True Photos.
In the next chapter we collaborated with London musician Samm Henshaw, who got inspired by @black_hawk_7 photo of his dog and wrote the feel good song of the Summer “All Good” raking almost 3 million plays on Spotify in just a few weeks. All Inspired by True Photos.
Samsung | 'Inspired by a true photo - Onions' from P&S on Vimeo.
Poster design by Tracy Ma
Samm Henshaw // Samsung // It's All Good from MicoToledo on Vimeo.
