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Samsung  / LFW
BUT MAKE IT FASHION  

To celebrate the launch of the new Samsung Galaxy S22 Series, which features enhanced Night Mode, we put designer Charles Jeffrey, pop star Charlie XCX, and game-changing director Matilda Finn together for a fashion film like no other (shot entirely at night, of course).

With live Fashion Weeks struggling to recover to pre-Covid levels, Samsung has partnered with The
British Fashion Council to give
a platform to king-of-the-night Charles Jeffrey, one of LFW’s brightest up and coming stars in this social campaign.

The campaign also includes a series of product films to showcase the many other features of the new Galaxy S22. They were co-created with Charles Jeffrey whose acting skills are up there with his design abilities…



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