Samsung / LFW
BUT MAKE IT FASHION ⟶
BUT MAKE IT FASHION ⟶
To celebrate the launch of the new Samsung Galaxy S22 Series, which features enhanced Night Mode, we put designer Charles Jeffrey, pop star Charlie XCX, and game-changing director Matilda Finn together for a fashion film like no other (shot entirely at night, of course).
With live Fashion Weeks struggling to recover to pre-Covid levels, Samsung has partnered with The
With live Fashion Weeks struggling to recover to pre-Covid levels, Samsung has partnered with The
British Fashion Council to give
a platform to king-of-the-night Charles Jeffrey, one of LFW’s brightest up and coming stars in this social campaign.
The campaign also includes a series of product films to showcase the many other features of the new Galaxy S22. They were co-created with Charles Jeffrey whose acting skills are up there with his design abilities…
a platform to king-of-the-night Charles Jeffrey, one of LFW’s brightest up and coming stars in this social campaign.
The campaign also includes a series of product films to showcase the many other features of the new Galaxy S22. They were co-created with Charles Jeffrey whose acting skills are up there with his design abilities…
Samsung x Charles Jeffrey - Night mode from matilda finn on Vimeo.
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PRODUCT A
24h Battery Life
24h Battery Life