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Stella Artois  

The Casting Call 

As part of the campaign to sponsor Cannes Film Festival, Stella Artois held a worldwide open audition to find someone cool enough to play the legendary playboy/jet skier/actor/tennis player/legend Jacques D’Azur in the movie of his life.
The winner and the upcoming short film were revealed in Cannes in an immersive theatre experience developed in partnership with Secret Cinema where the incredible world of Jacques D’azur was brought to life.

Jacques D'azur Intro from Mico on Vimeo.

Jacques Press Conference 1961 from Mico on Vimeo.

Maurie Shapiro - Casting Legend from Mico on Vimeo.