https://micotoledo.com micotoledo Tue, 03 Jun 2025 08:52:23 +0000 https://micotoledo.com en https://micotoledo.com/Nike-PSG-Triomphe Thu, 06 Feb 2025 13:41:09 +0000 micotoledo https://micotoledo.com/Nike-PSG-Triomphe NIKE PSG TRIOMPHEPSG five-nill victory cemented the squad as Europe’s best team at the Champions League 2025. But this was no common victory, no no no, PSG had never won a Champions League Trophy since its inception 55 years ago, becoming only the second French club to do so. Their resounding victory echoed across Europe - nay, the world, silencing all the critics and doubters with a monumental and all caps TRIOMPHE. The next morning we also projected the word onto the Arc de Triomphe, because why not? <img width="1350" height="1688" width_o="1350" height_o="1688" data-src="https://freight.cargo.site/t/original/i/4e0c55783d3f612aaf2d86eb14dc3131e1d420114ca42c88a313748437a0b6af/TRIOMPHE_ARC.jpg" data-mid="234095891" border="0" src="https://freight.cargo.site/w/1000/i/4e0c55783d3f612aaf2d86eb14dc3131e1d420114ca42c88a313748437a0b6af/TRIOMPHE_ARC.jpg" /> <img width="1206" height="798" width_o="1206" height_o="798" data-src="https://freight.cargo.site/t/original/i/d67711f7ab3b2978ccbaf0327df847dcc72573f9d2c959046b741dcc928648b0/-.jpg" data-mid="234095721" border="0" src="https://freight.cargo.site/w/1000/i/d67711f7ab3b2978ccbaf0327df847dcc72573f9d2c959046b741dcc928648b0/-.jpg" /><img width="1190" height="668" width_o="1190" height_o="668" data-src="https://freight.cargo.site/t/original/i/278981eecad7afefa4e1f31248ff67dd8fd59255e7b108bb2d46bf7300d25da2/Jun-03-2025-09-54-22.gif" data-mid="234093549" border="0" src="https://freight.cargo.site/w/1000/i/278981eecad7afefa4e1f31248ff67dd8fd59255e7b108bb2d46bf7300d25da2/Jun-03-2025-09-54-22.gif" /> https://micotoledo.com/Honda-Dream-Makers-Chanel Tue, 03 Jun 2025 08:52:23 +0000 micotoledo https://micotoledo.com/Honda-Dream-Makers-Chanel Clio Silver Craft Clio Bronze on Film D&amp;Ad Silver Film CraftD&amp;AD Wood Pencil Film Advertising Cannes Shortlist HONDA DREAM MAKERS + CHANEL 4 Honda’s iconic Chanel 4 Film idents are a hard shoes to fill. For years the Film 4 idents have become iconic pieces in British advertising, so the pressure was real. The challenge was to celebrate Honda role and create a meaningful emotional link with cinema - cue Dream Makers. A homage to the art of filmaking in parallel with the ingeniuty and creativity that goes behind making a Honda vehicle. A reminder that both cars and films can start with a humble dream. The film directed by Time Based Arts brought five iconic cinematic scenes to life, from a script to a sketch, to a pre-vis, to a finalised filmic piece. &nbsp;The idents quickly became an online hit, being featured in Shots, Lüerzer’s Archive, and picking up two pencils at the D&amp;Ad awards. <img width="3080" height="1320" width_o="3080" height_o="1320" data-src="https://freight.cargo.site/t/original/i/23d071afaaaf4ef16c17ba28d8e4002eb225032f296cd4848c6f8fb997714419/7.jpg" data-mid="234093444" border="0" src="https://freight.cargo.site/w/1000/i/23d071afaaaf4ef16c17ba28d8e4002eb225032f296cd4848c6f8fb997714419/7.jpg" /> <img width="3080" height="1320" width_o="3080" height_o="1320" data-src="https://freight.cargo.site/t/original/i/0c1b3db686bab79f7bb5b2183d45907c7c5db96f3d3315cccb36638d3d7788fb/10.jpg" data-mid="234093437" border="0" src="https://freight.cargo.site/w/1000/i/0c1b3db686bab79f7bb5b2183d45907c7c5db96f3d3315cccb36638d3d7788fb/10.jpg" /> <img width="3080" height="1320" width_o="3080" height_o="1320" data-src="https://freight.cargo.site/t/original/i/d7fe7ab50938c5579e20a33de64fefcba2c3afe24eee963bae908820969f6668/2.jpg" data-mid="234093433" border="0" src="https://freight.cargo.site/w/1000/i/d7fe7ab50938c5579e20a33de64fefcba2c3afe24eee963bae908820969f6668/2.jpg" /> <img width="3080" height="1320" width_o="3080" height_o="1320" data-src="https://freight.cargo.site/t/original/i/c78d5fab4e4a736ad855dd525dc27cadf07a79820d823f2c602856fdd760f0e8/01.jpg" data-mid="234093440" border="0" src="https://freight.cargo.site/w/1000/i/c78d5fab4e4a736ad855dd525dc27cadf07a79820d823f2c602856fdd760f0e8/01.jpg" /> <img width="3080" height="1320" width_o="3080" height_o="1320" data-src="https://freight.cargo.site/t/original/i/38604f1029d21eaf3329b4c20963445a96685ef80aaa0c0a6197189e87f4dd0d/5.jpg" data-mid="234093434" border="0" src="https://freight.cargo.site/w/1000/i/38604f1029d21eaf3329b4c20963445a96685ef80aaa0c0a6197189e87f4dd0d/5.jpg" /> <img width="3080" height="1320" width_o="3080" height_o="1320" data-src="https://freight.cargo.site/t/original/i/2b7a3152c0d6a4c0b3c3464b7b8b2fbde1b5fb8bc31963a5ca142cbff9b46858/3.jpg" data-mid="234093439" border="0" src="https://freight.cargo.site/w/1000/i/2b7a3152c0d6a4c0b3c3464b7b8b2fbde1b5fb8bc31963a5ca142cbff9b46858/3.jpg" /> <img width="3080" height="1320" width_o="3080" height_o="1320" data-src="https://freight.cargo.site/t/original/i/07370cb9ce47b58d9731522250c418f97540817334ffe96b0a808ba954c73045/8.jpg" data-mid="234093438" border="0" src="https://freight.cargo.site/w/1000/i/07370cb9ce47b58d9731522250c418f97540817334ffe96b0a808ba954c73045/8.jpg" /> <img width="3080" height="1320" width_o="3080" height_o="1320" data-src="https://freight.cargo.site/t/original/i/6e976927c9239c975909253fb3f227754617c710881b18f744a579e5f5aad82c/9.jpg" data-mid="234093435" border="0" src="https://freight.cargo.site/w/1000/i/6e976927c9239c975909253fb3f227754617c710881b18f744a579e5f5aad82c/9.jpg" /> https://micotoledo.com/Coach-Own-Your-Own-Time Thu, 20 Feb 2025 23:18:38 +0000 micotoledo https://micotoledo.com/Coach-Own-Your-Own-Time COACH ON YOUR OWN TIME Coach’s new campaign featuring actors Elle Fanning and Nazha is a cinematic reminder for a generation to find courage to move at their own pace in a world increasingly filled with expectations amongst a society that fantasises and fetishizes the endless pursuit of always achieving more and more. Elle and Nazha both rebell in these fashion spots directed by legendary director Henry Schofield taking agency to move at their own pace, accompanied by a stylish Coach Tabby shoulder bag, of course, it’s fashion.&nbsp; <img width="480" height="266" width_o="480" height_o="266" data-src="https://freight.cargo.site/t/original/i/bedf755be75fb3b286bdaa9d453095f1b7945e3c93864455fb521c5da4efaac1/Feb-20-2025-23-21-47.gif" data-mid="226974126" border="0" src="https://freight.cargo.site/w/480/i/bedf755be75fb3b286bdaa9d453095f1b7945e3c93864455fb521c5da4efaac1/Feb-20-2025-23-21-47.gif" /> <img width="480" height="266" width_o="480" height_o="266" data-src="https://freight.cargo.site/t/original/i/91666fae04ced3512984513b0360c677fc16ed81128ec5e4f7a22720745518a7/Feb-20-2025-23-22-18.gif" data-mid="226974128" border="0" src="https://freight.cargo.site/w/480/i/91666fae04ced3512984513b0360c677fc16ed81128ec5e4f7a22720745518a7/Feb-20-2025-23-22-18.gif" /> <img width="480" height="266" width_o="480" height_o="266" data-src="https://freight.cargo.site/t/original/i/9cc9cd5ca598a26e405de03a8089f65be50c1160bddfbf94fc1d17460b2464d4/Feb-21-2025-09-03-37.gif" data-mid="226974288" border="0" src="https://freight.cargo.site/w/480/i/9cc9cd5ca598a26e405de03a8089f65be50c1160bddfbf94fc1d17460b2464d4/Feb-21-2025-09-03-37.gif" /> <img width="480" height="266" width_o="480" height_o="266" data-src="https://freight.cargo.site/t/original/i/67f7cec8f68c483eccaa7ecb8e7225e58cb0c601e5e6b381fa5c2111456c167e/Feb-20-2025-23-22-28.gif" data-mid="226974127" border="0" src="https://freight.cargo.site/w/480/i/67f7cec8f68c483eccaa7ecb8e7225e58cb0c601e5e6b381fa5c2111456c167e/Feb-20-2025-23-22-28.gif" /> <img width="1920" height="960" width_o="1920" height_o="960" data-src="https://freight.cargo.site/t/original/i/c340b67824637585b0691e170af2701fd93f6ce0101f94b3c673ec00eeade4c1/original_6cbe8b34ae4db616b92516b139e018d4.jpg" data-mid="236743381" border="0" src="https://freight.cargo.site/w/1000/i/c340b67824637585b0691e170af2701fd93f6ce0101f94b3c673ec00eeade4c1/original_6cbe8b34ae4db616b92516b139e018d4.jpg" /> <img width="2740" height="2088" width_o="2740" height_o="2088" data-src="https://freight.cargo.site/t/original/i/8546e3bf23f13f7604f4005015d5fd8617f9f06d9b3ecde19e3df1b61e4fec6d/Screenshot-2025-02-27-at-12.44.02.png" data-mid="227333853" border="0" src="https://freight.cargo.site/w/1000/i/8546e3bf23f13f7604f4005015d5fd8617f9f06d9b3ecde19e3df1b61e4fec6d/Screenshot-2025-02-27-at-12.44.02.png" /> https://micotoledo.com/KFC-BBQ-Burger Thu, 06 Feb 2025 13:41:09 +0000 micotoledo https://micotoledo.com/KFC-BBQ-Burger KFC BBQ BURGER Let’s be honest, we all know barbecue season in the UK sucks. So why not launch the all new KFC BBQ Burger highlighting the reality many Brits experience during that Season, instead of the idyllic endless blue skies adopted by many brands.&nbsp; We chose instead to fully embrace the drab and wet reality of British Summer with a charming filmic spot that sees the good side of BBQ Season. Directed by Sam Pilling. Campaign Photographs by Sam Wright. The ad was called “A mini-masterpiece” by Campaign Magazine and also selected as one of TOP 20 FILM ADS in 2024 by Campaign Magazine.&nbsp; <img width="1000" height="745" width_o="1000" height_o="745" data-src="https://freight.cargo.site/t/original/i/950d755569460452be0fd3e5e41697211723af2fa7d06fbf4ad09e79f7bf50ab/KFC_REFLECTION.png" data-mid="226132081" border="0" src="https://freight.cargo.site/w/1000/i/950d755569460452be0fd3e5e41697211723af2fa7d06fbf4ad09e79f7bf50ab/KFC_REFLECTION.png" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/dc392080c564a67583852287bef3678b12cb7a52a97ef17ae9ac35209808c4fb/Feb-07-2025-22-09-57.gif" data-mid="226194175" border="0" src="https://freight.cargo.site/w/640/i/dc392080c564a67583852287bef3678b12cb7a52a97ef17ae9ac35209808c4fb/Feb-07-2025-22-09-57.gif" /> <img width="816" height="608" width_o="816" height_o="608" data-src="https://freight.cargo.site/t/original/i/e7b6f44ad27c99c613e2176df57a1c9cebc2fd5b8dc5486820b6a7102c5c8d58/Apr-16-2024-22-12-35.gif" data-mid="226117937" border="0" src="https://freight.cargo.site/w/816/i/e7b6f44ad27c99c613e2176df57a1c9cebc2fd5b8dc5486820b6a7102c5c8d58/Apr-16-2024-22-12-35.gif" /> <img width="816" height="608" width_o="816" height_o="608" data-src="https://freight.cargo.site/t/original/i/685fb46b891d26a7e025916b6909204a0d35b20a995201ba9c5a29745c42c17d/Apr-16-2024-22-12-32.gif" data-mid="226117932" border="0" src="https://freight.cargo.site/w/816/i/685fb46b891d26a7e025916b6909204a0d35b20a995201ba9c5a29745c42c17d/Apr-16-2024-22-12-32.gif" /> <img width="816" height="608" width_o="816" height_o="608" data-src="https://freight.cargo.site/t/original/i/510a4805af6a5866ce03606d3b86ce7e68c2028397c116e49ec6abf41b530818/Apr-16-2024-22-12-19.gif" data-mid="226117935" border="0" src="https://freight.cargo.site/w/816/i/510a4805af6a5866ce03606d3b86ce7e68c2028397c116e49ec6abf41b530818/Apr-16-2024-22-12-19.gif" /> <img width="816" height="608" width_o="816" height_o="608" data-src="https://freight.cargo.site/t/original/i/fbca5873b5677b0c09d698d9d7e4af9e1058d029caab92a39bacd7d20627afb5/Apr-16-2024-22-12-24.gif" data-mid="226117936" border="0" src="https://freight.cargo.site/w/816/i/fbca5873b5677b0c09d698d9d7e4af9e1058d029caab92a39bacd7d20627afb5/Apr-16-2024-22-12-24.gif" /> <img width="816" height="608" width_o="816" height_o="608" data-src="https://freight.cargo.site/t/original/i/f4568b03a0413554459fa9a68c4a024d036c6167d7a30433cb1672aece138fb0/Apr-16-2024-22-12-11.gif" data-mid="226117934" border="0" src="https://freight.cargo.site/w/816/i/f4568b03a0413554459fa9a68c4a024d036c6167d7a30433cb1672aece138fb0/Apr-16-2024-22-12-11.gif" /> <img width="1000" height="745" width_o="1000" height_o="745" data-src="https://freight.cargo.site/t/original/i/8e98329252a3a3369b7eace23eaff86914b82baefd2afe5614ff3d0118d728b9/billboard_03.jpg" data-mid="226132033" border="0" src="https://freight.cargo.site/w/1000/i/8e98329252a3a3369b7eace23eaff86914b82baefd2afe5614ff3d0118d728b9/billboard_03.jpg" /> <img width="1000" height="745" width_o="1000" height_o="745" data-src="https://freight.cargo.site/t/original/i/c840be9cd140c738464a09b1a579c2773194ceea336e3f426bcef625ea569fc4/billboard_02.jpg" data-mid="226132032" border="0" src="https://freight.cargo.site/w/1000/i/c840be9cd140c738464a09b1a579c2773194ceea336e3f426bcef625ea569fc4/billboard_02.jpg" /> https://micotoledo.com/Stella-Artois-Please Thu, 06 Feb 2025 13:41:09 +0000 micotoledo https://micotoledo.com/Stella-Artois-Please Creative Circle Gold in PR Britith Arrows&nbsp; Creative Circle Silver in Brand Experience Campaign Big Award Cannes Shortlist STELLA PLEASE Bargoers in Britain could become quite agro during the festive Season, when hospitallity staff are in short supply and pubs and bars are at their fullest. To support hospitality staff during Christmas, Stella Artois partnered with Hospitality Action and created Stella Please, the same premium lager as Stella Artois, but for £1 less than a regular Stella. All people had to do was ask kindly for a Stella Please in one of our eligible pubs across the UK, and £1 was automatically donated to Hospitality Action. The ad featured Marco Pierre White, the celebrity chef and&nbsp;enfant terrible of the UK restaurant scene plus print ads in the Guardian and Evening Standard kindly reminded people that manners don’t cost nothing, in fact a little politeness can even save you money. <img width="4448" height="3096" width_o="4448" height_o="3096" data-src="https://freight.cargo.site/t/original/i/29b58badf0731fe221b4731d9052bace6f62b2a6495d9bd58dddf195fdb41154/Font.jpg" data-mid="226129349" border="0" src="https://freight.cargo.site/w/1000/i/29b58badf0731fe221b4731d9052bace6f62b2a6495d9bd58dddf195fdb41154/Font.jpg" /> <img width="4448" height="3096" width_o="4448" height_o="3096" data-src="https://freight.cargo.site/t/original/i/f86cb2afe6adf7574a255e6ea9a00bdc837131f62e2765f116286bf501022772/Stella_Please_Hospitality.png" data-mid="226129489" border="0" src="https://freight.cargo.site/w/1000/i/f86cb2afe6adf7574a255e6ea9a00bdc837131f62e2765f116286bf501022772/Stella_Please_Hospitality.png" /> <img width="4448" height="3096" width_o="4448" height_o="3096" data-src="https://freight.cargo.site/t/original/i/d61349f8d978e1a6b5435b0474df432f5b88e3e06b426fe78368d43e671c476b/Stella_Please_Print.jpg" data-mid="226129433" border="0" src="https://freight.cargo.site/w/1000/i/d61349f8d978e1a6b5435b0474df432f5b88e3e06b426fe78368d43e671c476b/Stella_Please_Print.jpg" /> https://micotoledo.com/Lurpak-Softest-1 Fri, 07 Feb 2025 10:47:06 +0000 micotoledo https://micotoledo.com/Lurpak-Softest-1 British Arrow Gold / SilverClio Silver on TV Advertising LURPAK SMOOOOOOOTH British consumers complained that regular Lurpak butter wasn’t spreadable enough to fit their busy lifestyle and they needed a smoother butter that didn’t tear their precious morning sourdough. Enter Lurpak Softest, the smoothest most spreadabable Lurpak butter ever. For it we created the smoothest ad ever, directed by&nbsp;Kim Gehrig to launch Softest in the UK, Smoooooth showed a seamlessly edit where a busy protagonist getting ready for work masterss her breakfast in a rush - all without compromising on taste. Featured on It’s Nice That and also grabbed a few metals at Clio, Arrows and Campaign Big Award. <img width="950" height="408" width_o="950" height_o="408" data-src="https://freight.cargo.site/t/original/i/ce2ad38f40a13b14d5c27a896b86f49fa40ecf633c0fdd4e169e07f6b907c655/4.gif" data-mid="226146565" border="0" src="https://freight.cargo.site/w/950/i/ce2ad38f40a13b14d5c27a896b86f49fa40ecf633c0fdd4e169e07f6b907c655/4.gif" /> <img width="950" height="408" width_o="950" height_o="408" data-src="https://freight.cargo.site/t/original/i/96fcbab6df4240435f18a9558092d9d26eeca4230fcdb787acfd162a2c663288/Feb-07-2025-10-56-09.gif" data-mid="226146562" border="0" src="https://freight.cargo.site/w/950/i/96fcbab6df4240435f18a9558092d9d26eeca4230fcdb787acfd162a2c663288/Feb-07-2025-10-56-09.gif" /> <img width="941" height="404" width_o="941" height_o="404" data-src="https://freight.cargo.site/t/original/i/4def4a02dc835b4f0d4d42bdc803a559658e490f339453f3532c5c08e8785812/Feb-07-2025-10-57-09.gif" data-mid="226146781" border="0" src="https://freight.cargo.site/w/941/i/4def4a02dc835b4f0d4d42bdc803a559658e490f339453f3532c5c08e8785812/Feb-07-2025-10-57-09.gif" /> <img width="931" height="400" width_o="931" height_o="400" data-src="https://freight.cargo.site/t/original/i/9a45d7f8ce0fc5741807fba18b7a6751204b2ad85b2bd242df1fe4c58c432e9d/Feb-07-2025-11-01-58.gif" data-mid="226146801" border="0" src="https://freight.cargo.site/w/931/i/9a45d7f8ce0fc5741807fba18b7a6751204b2ad85b2bd242df1fe4c58c432e9d/Feb-07-2025-11-01-58.gif" /> <img width="4070" height="1736" width_o="4070" height_o="1736" data-src="https://freight.cargo.site/t/original/i/0badaf90bcfe017bb6dc6b82034d8e030d423afed3ec7ff548d9bd7bf8d58084/Screenshot-2025-02-07-at-10.55.37.png" data-mid="226146564" border="0" src="https://freight.cargo.site/w/1000/i/0badaf90bcfe017bb6dc6b82034d8e030d423afed3ec7ff548d9bd7bf8d58084/Screenshot-2025-02-07-at-10.55.37.png" /> <img width="950" height="408" width_o="950" height_o="408" data-src="https://freight.cargo.site/t/original/i/030f63a33ffd04ac4b8c3b653837912d0bbf008191ae2370c9a741a3b5355f09/Feb-07-2025-10-56-23.gif" data-mid="226146561" border="0" src="https://freight.cargo.site/w/950/i/030f63a33ffd04ac4b8c3b653837912d0bbf008191ae2370c9a741a3b5355f09/Feb-07-2025-10-56-23.gif" /> https://micotoledo.com/Nike-Stop-at-Nothing-1 Fri, 07 Feb 2025 12:25:13 +0000 micotoledo https://micotoledo.com/Nike-Stop-at-Nothing-1 Clio Sports Silver Film Advertising D&amp;Ad Silver in Editing NIKE STOP AT NOTHING Let’s be honest, we all know Spring/Summer in the UK sucks. So why not launch a the new KFC BBQ Burger highlightin the reality many Brits experience during that Season, instead of the idyllic endless blue skies adopted by many brands. For the launch of KFC BBQ Burger we decided to fully embrace the wetness of British Summer with a charming filmic spot that sees the good side of BBQ Season. Directed by Sam Pilling. Campaign Photographs by Sam Wright. The ad was called “A mini-masterpiece” by Campaign Magazine and also selected as one of TOP 20 FILM ADS in 2024 by Campaign Magazine.&nbsp; <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/352a52dc2caf980f6d6e457f77d4c30d3cd8b2b0ae6e134110c1d5febe2dac44/4e9769ef-1a2d-434c-8c23-d74a8c07c667.jpeg" data-mid="226324128" border="0" src="https://freight.cargo.site/w/1000/i/352a52dc2caf980f6d6e457f77d4c30d3cd8b2b0ae6e134110c1d5febe2dac44/4e9769ef-1a2d-434c-8c23-d74a8c07c667.jpeg" /> <img width="2000" height="863" width_o="2000" height_o="863" data-src="https://freight.cargo.site/t/original/i/1b5dad9dd5306969e827854d713fa222fc180d453a87f1c8cd21fb7a2deb0e52/Screen-Shot-2019-03-12-at-16.36.18.png" data-mid="227963221" border="0" src="https://freight.cargo.site/w/1000/i/1b5dad9dd5306969e827854d713fa222fc180d453a87f1c8cd21fb7a2deb0e52/Screen-Shot-2019-03-12-at-16.36.18.png" /> <img width="2000" height="857" width_o="2000" height_o="857" data-src="https://freight.cargo.site/t/original/i/997be3d79aa885432bec5ac28f43cbccef30b952faf62806a28dc3f16f3bfd82/Screen-Shot-2019-03-12-at-16.35.56.png" data-mid="227963379" border="0" src="https://freight.cargo.site/w/1000/i/997be3d79aa885432bec5ac28f43cbccef30b952faf62806a28dc3f16f3bfd82/Screen-Shot-2019-03-12-at-16.35.56.png" /> <img width="1991" height="855" width_o="1991" height_o="855" data-src="https://freight.cargo.site/t/original/i/0b19f52b98117411644bad9b9b8b1fb3142e5af359b017267a5cb672257048e3/Screen-Shot-2019-03-12-at-16.40.03.png" data-mid="227964828" border="0" src="https://freight.cargo.site/w/1000/i/0b19f52b98117411644bad9b9b8b1fb3142e5af359b017267a5cb672257048e3/Screen-Shot-2019-03-12-at-16.40.03.png" /> <img width="520" height="780" width_o="520" height_o="780" data-src="https://freight.cargo.site/t/original/i/6838c474894cd86f14f9931e3b16351f943b673f7307c9e330b75629e3b85ca4/WIP-GIF-ITALY1.gif" data-mid="226149774" border="0" src="https://freight.cargo.site/w/520/i/6838c474894cd86f14f9931e3b16351f943b673f7307c9e330b75629e3b85ca4/WIP-GIF-ITALY1.gif" /> <img width="400" height="600" width_o="400" height_o="600" data-src="https://freight.cargo.site/t/original/i/3ed2c01a2ab9650fd88708a7370942097734e07a4bf845c8640b36a908216d20/WIP-GIF-ITALY1.gif" data-mid="226229937" border="0" src="https://freight.cargo.site/w/400/i/3ed2c01a2ab9650fd88708a7370942097734e07a4bf845c8640b36a908216d20/WIP-GIF-ITALY1.gif" /> <img width="2160" height="1215" width_o="2160" height_o="1215" data-src="https://freight.cargo.site/t/original/i/f30c2adcd4adad4c912e2a9bc6e3fa0acb0bf954051e90b7a9dadd3b0a419792/situs.jpg" data-mid="226324134" border="0" src="https://freight.cargo.site/w/1000/i/f30c2adcd4adad4c912e2a9bc6e3fa0acb0bf954051e90b7a9dadd3b0a419792/situs.jpg" /> <img width="300" height="533" width_o="300" height_o="533" data-src="https://freight.cargo.site/t/original/i/f9d68bf288f1f8a79de69375ed2027f1750dfc2146bc979c144f44ec13a4892f/football.gif" data-mid="226324131" border="0" src="https://freight.cargo.site/w/300/i/f9d68bf288f1f8a79de69375ed2027f1750dfc2146bc979c144f44ec13a4892f/football.gif" /> <img width="300" height="533" width_o="300" height_o="533" data-src="https://freight.cargo.site/t/original/i/63c59d68a50a78b28bf9dd93ee6f50d5556ced20c4fe88f5db182f407d29c8f8/basketball.gif" data-mid="226324132" border="0" src="https://freight.cargo.site/w/300/i/63c59d68a50a78b28bf9dd93ee6f50d5556ced20c4fe88f5db182f407d29c8f8/basketball.gif" /> https://micotoledo.com/Samsung-London-Fashion-Week Fri, 07 Feb 2025 00:23:51 +0000 micotoledo https://micotoledo.com/Samsung-London-Fashion-Week Vimeo Staff PicksCampaign Big Awards Creative Circle Silver SAMSUNG LONDON FASHION WEEKSamsung wanted to focus on their Night Mode feature for the launch of the new Galaxy S22 Series. They had secured a partnership with London Fashion Week but were unsure on how to speak with a highly demanding and snob fashion crowd without credible fashion credentials. Enter designer Charles Jeffrey LOVERBOY, king-of-the-night, a young talented British designer making waves in the Fashion scene with his unapologetic night Queer couture. Together with director Matilda Finn we wrote a bonkers, over the top fashion film that somehow managed to combine Samsung’s mobile feature and LOVERBOY’s couture and club culture at the heart of the story (shot entirely at night, of course). The campaign also includes a series of humorous product films to showcase the many other features of the new Galaxy S22. They were co-created and co-written with Charles Jeffrey whose acting skills are up there with his design abilities. <img width="600" height="331" width_o="600" height_o="331" data-src="https://freight.cargo.site/t/original/i/49c79d3393ddca285a35d36426cb3c3e8bc8e113cb791f66ff2907b486840649/3.gif" data-mid="226227676" border="0" src="https://freight.cargo.site/w/600/i/49c79d3393ddca285a35d36426cb3c3e8bc8e113cb791f66ff2907b486840649/3.gif" /> <img width="1250" height="690" width_o="1250" height_o="690" data-src="https://freight.cargo.site/t/original/i/c4ab517c7a2c4589ff687937eb8c17a643efea22e4634a0e6dc9b15a6a0e62a0/May-17-2022-17-07-04.gif" data-mid="226132734" border="0" src="https://freight.cargo.site/w/1000/i/c4ab517c7a2c4589ff687937eb8c17a643efea22e4634a0e6dc9b15a6a0e62a0/May-17-2022-17-07-04.gif" /> <img width="1250" height="690" width_o="1250" height_o="690" data-src="https://freight.cargo.site/t/original/i/7040b272a089f9b8f6a81a9ddfc11779ffd7118d7d4da189561196c016ac1b05/May-17-2022-17-05-53.gif" data-mid="226132738" border="0" src="https://freight.cargo.site/w/1000/i/7040b272a089f9b8f6a81a9ddfc11779ffd7118d7d4da189561196c016ac1b05/May-17-2022-17-05-53.gif" /> <img width="600" height="331" width_o="600" height_o="331" data-src="https://freight.cargo.site/t/original/i/79d5eaf95fab970e60ae333c1848b4957e2607d4efafb395d82a63a529b49464/1.gif" data-mid="226226872" border="0" src="https://freight.cargo.site/w/600/i/79d5eaf95fab970e60ae333c1848b4957e2607d4efafb395d82a63a529b49464/1.gif" /> https://micotoledo.com/Samsung-Inspired-by-A-True-Photo Fri, 07 Feb 2025 13:16:43 +0000 micotoledo https://micotoledo.com/Samsung-Inspired-by-A-True-Photo Creative Circle SIlver&nbsp;British Arrow Silver SAMSUNG INSPIRED BY A TRUE PHOTO Samsung wanted to reach a younger tech savvy audience averse to Samsung with a secret weapon of a powerful camera taht could beat iPhone’s. So a simple photo became the starting point of our sort of silly campaign.&nbsp; We decided not to speak about megapixels or specs but to focus on a platform focused solely on storytelling derived from Samsung users’ photos. We called it Inspired by A True Photo. Our first iteration of the campaign gave life to a humble photo of a bag of onions by user @scottanders44. The film Onions by director Samm Hibbard, was a charming love story on an onion-filled world. &nbsp; On the next chapter we collaborated with London musician Samm Henshaw, who got inspired by @black_hawk_7 photo of his dog and wrote the feel good track “All Good” which raked almost 3 million plays on Spotify in just a few weeks. All Inspired by True Photos. <img width="640" height="470" width_o="640" height_o="470" data-src="https://freight.cargo.site/t/original/i/bbb9a713ab1cdb22e82123bcfdcf55da635fcb9022c6b6cd0d073402d9733b2d/Feb-08-2025-21-22-26.gif" data-mid="226228191" border="0" src="https://freight.cargo.site/w/640/i/bbb9a713ab1cdb22e82123bcfdcf55da635fcb9022c6b6cd0d073402d9733b2d/Feb-08-2025-21-22-26.gif" /> <img width="640" height="470" width_o="640" height_o="470" data-src="https://freight.cargo.site/t/original/i/ff1353bc94e3b1a9aaae3e1ddb721a31d260efef81fbc507cba7b4aada8b37d5/Feb-08-2025-21-20-39.gif" data-mid="226228187" border="0" src="https://freight.cargo.site/w/640/i/ff1353bc94e3b1a9aaae3e1ddb721a31d260efef81fbc507cba7b4aada8b37d5/Feb-08-2025-21-20-39.gif" /> <img width="640" height="470" width_o="640" height_o="470" data-src="https://freight.cargo.site/t/original/i/2b72874f93a40f90659033f4b7e527f016fe53a59e258b0a16cd16e10a5bcdcc/Feb-08-2025-21-24-45.gif" data-mid="226228211" border="0" src="https://freight.cargo.site/w/640/i/2b72874f93a40f90659033f4b7e527f016fe53a59e258b0a16cd16e10a5bcdcc/Feb-08-2025-21-24-45.gif" /> <img width="640" height="470" width_o="640" height_o="470" data-src="https://freight.cargo.site/t/original/i/d35d08fce59720a1d0c074d8c249f1af5599a9c64242368edad1f827d829e32d/Feb-08-2025-21-24-16.gif" data-mid="226228201" border="0" src="https://freight.cargo.site/w/640/i/d35d08fce59720a1d0c074d8c249f1af5599a9c64242368edad1f827d829e32d/Feb-08-2025-21-24-16.gif" /> <img width="640" height="470" width_o="640" height_o="470" data-src="https://freight.cargo.site/t/original/i/857436b7284512af6918f642e29becdec7085f3dc60d21bd1068449e0d4ecdbd/Feb-08-2025-21-20-47.gif" data-mid="226228188" border="0" src="https://freight.cargo.site/w/640/i/857436b7284512af6918f642e29becdec7085f3dc60d21bd1068449e0d4ecdbd/Feb-08-2025-21-20-47.gif" /> <img width="640" height="470" width_o="640" height_o="470" data-src="https://freight.cargo.site/t/original/i/72953d067864e36941fd99533e60ee844068071341f485889307119f820d0436/Feb-08-2025-21-20-54.gif" data-mid="226228189" border="0" src="https://freight.cargo.site/w/640/i/72953d067864e36941fd99533e60ee844068071341f485889307119f820d0436/Feb-08-2025-21-20-54.gif" /> https://micotoledo.com/Stella-Artois-Cidre-Not-Cider Fri, 07 Feb 2025 12:08:16 +0000 micotoledo https://micotoledo.com/Stella-Artois-Cidre-Not-Cider Campaign Big AwardsBritish Arrow Gold&nbsp;Shortlist Cannes STELLA ARTOIS CIDRE NOT CIDER We were given the task to launch Stella Artois’ new Cider in the British market. Not an easy task for a Belgium continental brand with plenty of credentials with their hops, but not expertise with apples. Specially in a market saturated with other cider brands. The challenge was tricky - how could a continental beer brand gain credibility quickly as a Cider producer in a category typically dominated by domestic producers? Easy, we were launching a Cidre, not a Cider. By swapping the “r” and the “e” we were introducing Cider’s more sophisticated sibling. And we created Stella Fictiious Le President to iron out any confusion.&nbsp; The second year saw Le President and his secretary go on a Duet road trip inspired by Serge Gainsbourg and Jane Birkin, dispelling the fundamental differences from Cidre and Cider.&nbsp;&nbsp; <img width="2048" height="1033" width_o="2048" height_o="1033" data-src="https://freight.cargo.site/t/original/i/7bdea19b385e0d17bf1aba8e4ab2d45567142700f203cbadee9c815ceb285efc/13626_CIDRE_48SHEET_M_o.jpg" data-mid="226148770" border="0" src="https://freight.cargo.site/w/1000/i/7bdea19b385e0d17bf1aba8e4ab2d45567142700f203cbadee9c815ceb285efc/13626_CIDRE_48SHEET_M_o.jpg" /> <img width="2048" height="1033" width_o="2048" height_o="1033" data-src="https://freight.cargo.site/t/original/i/c7ed541c68673b41d09f4991ea10ca92be2e6a0accfb3ef0bcef5ca669b14bd8/14144_CHA_CLEAR_48SCROLL_o.jpg" data-mid="226148768" border="0" src="https://freight.cargo.site/w/1000/i/c7ed541c68673b41d09f4991ea10ca92be2e6a0accfb3ef0bcef5ca669b14bd8/14144_CHA_CLEAR_48SCROLL_o.jpg" /> <img width="2048" height="1028" width_o="2048" height_o="1028" data-src="https://freight.cargo.site/t/original/i/4b88f2ebb6b28547420b8d33501d218460b6c1d2a2e246109b804e78693c702b/13994_JCD_48SCROLL_ST3_o.jpg" data-mid="226148769" border="0" src="https://freight.cargo.site/w/1000/i/4b88f2ebb6b28547420b8d33501d218460b6c1d2a2e246109b804e78693c702b/13994_JCD_48SCROLL_ST3_o.jpg" />