HONDA CIVIC FEEL MORE

When Honda launched the new Civic there was no obvious new feature, except t the fact it was the lowest car in its category.
Low means you can feel the road more, you can feel every detail, every crack, and every bump in the tarmac.
That thought was enough of a nugget for us to take this this further into a film where a simple drive to the shop for milk, becomes an exciting and thrilling driving expedrience like no other. Directed by no other than legendary Juan Cabral, who probably had a back problem after squatting and bending down for 2 straight days, the ad makes use of incredible low camera angles and exagerates every nook, crack and object on the tarmac to show how much you feel when driving the new Civic.