MICO TOLEDO
GROUP CREATIVE DIRECTOR
WIEDEN + KENNEDY LONDON

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Who dat?
MICO TOLEDO
GROUP CREATIVE DIRECTOR
@WK LONDON

Email
Instagram
Who dat?
Hi future employer. If you landed on this site and on this specific tab it might mean you’re looking for your next creative leader and wants to know more about this elusive creative without a LinkedIn profile before hiring him. Well, I hope I can give you some clarity about me and my work in the next two paragraphs, enough so you’d like me but not too much so you don’t get tired of me. Here we go. I am a Brasilian Group Creative Director with 15 years of experience in the business. I am currently at Wieden + Kennedy in London.  

After a very short stint in advertising in Brazil I migrated to Portugal where as a young lad back in the vintage years of 2009 I was a Young Lion representative and also helped lead Leo Burnett Lisbon to become the 7th most awarded agency in the world according to the Gunn Report with 11 Cannes Lions awarded to the agency and even brought a dog to Cannes Palais
My next step took me from the sunny shores of the Tagus River to the banks of Regent’s Canal in London where I studied at Central Saint Martins and then worked in the three most awarded independent agencies in London. With two stints at Mother (2010-2012) (2019-2024) where I helped Stella Artois become the Advertiser of the Year in 2011, launching lauded and populist work for Stella Cidre, Stella Black and 4%. And on my second stint worked again for Stella, Samsung, KFC, Coach and M&S.

I was part of the team that set-up Droga5 London (2012-2014) landing Strongbow as its first EU client and also working for clients such as Beats by Dre, Google and Farfetch. At Wieden & Kennedy London (2015-2019) I spent almost 4 years creating award winning work, cultural shaping work for Lurpak, Honda, Sainsbury’s, Nike. After this ping-pong between indie agencies you can now find me back again at Wieden + Kennedy London. 

I hate bragging but if that helps me get a job then let’s talk metals. I won all the major awards like Cannes Lions for Pampero Ephemeral Museum, Amnesty International and Stella Artois. Also picked up a couple of D&aD Pencils for Honda Dream Makers and Nike Stop At Nothing and a few Clios for Lurpak Smooth and Honda Dream Makers. Plus all the Brit awards like British Arrows, Creative Circle and my favourite Vimeo Staff Picks :)