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Cannes Shortlist

HONDA DREAM MAKERS + CHANEL 4

Honda’s iconic Chanel 4 Film idents are a hard shoes to fill. For years the Film 4 idents have become iconic pieces in British advertising, so the pressure was real. The challenge was to celebrate Honda role and create a meaningful emotional link with cinema - cue Dream Makers. A homage to the art of filmaking in parallel with the ingeniuty and creativity that goes behind making a Honda vehicle. A reminder that both cars and films can start with a humble dream. The film directed by Time Based Arts brought five iconic cinematic scenes to life, from a script to a sketch, to a pre-vis, to a finalised filmic piece.  
The idents quickly became an online hit, being featured in Shots, Lüerzer’s Archive, and picking up two pencils at the D&Ad awards.