KFC BBQ BURGER

Let’s be honest, we all know barbecue season in the UK sucks. So why not launch a the all new KFC BBQ Burger highlighting the reality many Brits experience during that Season, instead of the idyllic endless blue skies adopted by many brands.
For the launch of KFC BBQ Burger we decided to fully embrace the wetness of British Summer with a charming filmic spot that sees the good side of BBQ Season. Directed by Sam Pilling. Campaign Photographs by Sam Wright. The ad was called “A mini-masterpiece” by Campaign Magazine and also selected as one of TOP 20 FILM ADS in 2024 by Campaign Magazine.