KFC BBQ BURGER

Let’s be honest, we all know barbecue season in the UK sucks. So why not launch the all new KFC BBQ Burger highlighting the reality many Brits experience during that Season, instead of the idyllic endless blue skies adopted by many brands. 

We chose instead to fully embrace the drab and wet reality of British Summer with a charming filmic spot that sees the good side of BBQ Season. Directed by Sam Pilling. Campaign Photographs by Sam Wright. The ad was called “A mini-masterpiece” by Campaign Magazine and also selected as one of TOP 20 FILM ADS in 2024 by Campaign Magazine.