British Arrow Gold / Silver
Clio Silver on TV Advertising

LURPAK SMOOOOOOOTH

British consumers complained that regular Lurpak butter wasn’t spreadable enough to fit their busy lifestyle and they needed a smoother butter that didn’t tear their precious morning sourdough. Enter Lurpak Softest, the smoothest most spreadabable Lurpak butter ever. For it we created the smoothest ad ever, directed by Kim Gehrig to launch Softest in the UK, Smoooooth showed a seamlessly edit where a busy protagonist getting ready for work masterss her breakfast in a rush - all without compromising on taste. Featured on It’s Nice That and also grabbed a few metals at Clio, Arrows and Campaign Big Award.