MICO TOLEDO
GROUP CREATIVE DIRECTOR
LONDON

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MICO TOLEDO
GROUP CREATIVE DIRECTOR
@WK LONDON

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Instagram
Who dat?

M&S CHRISTMAS  


What’s worse than a snowless Christmas? An unfashioanble one. For Christmas 2024 we worked with M&S to create a Christmas ad with a fashion take, telling the charming story of a young little girl that takes matter into her own hands turning a dull and drab Christmas day into a fun fashionable one. With the help of a magic snow-globe with the power to shake things up, our little protagonist brings the magic of Christmas - and M&S fits - to eveyryone and everything around her. The ninety second film was shot by Emmy-nominated director Elliot Power @ Lovesong.