For Sainsbury’s Spring 2017 campaign we created three different films, each one celebrating a different Living Well moment that people feel when Spring finally arrives. The first film, ‘Out Out Out’ shows through the eyes of a friendly pooch the joy of the first Spring outing. 

The second film, ‘Messy Hands’ explores the uninhibited joy of eating with our hands and the pleasure of tucking into our food with gusto. The third film, ‘Crunch’, a more surreal sound experience, celebrated the joy of biting into a crunchy, noisy, delicious Spring vegetable.