Stella Artois
Unfiltered - Beer Au Naturel ⟶Stella Artois launched its first product variation in years. Stella Unfiltered, a more natural, cloudy unfiltered lager, wanting to target a crafty beer audience. They wanted to make a big splash, leaning on the natural cues and qualities of the product, so we created a campaign that was as “au naturel” and eye grabbing as the beer itself.
Shot by Autumn de Wilde, the ad follows the journey of a waiter as he makes his way to a serve a chalice of Stella Unfiltered while walking through alleys and streets of a charming, slightly utopian European town that lives entirely “au naturel”.
The print was photographed by Nick Meek.
The print was photographed by Nick Meek.
![](https://freight.cargo.site/t/original/i/9eb85dd6bec59ea67c91cffb3a01bab344dfad4496dda2b8eeeea15320d2abe4/unfiltered_02.png)
![](https://freight.cargo.site/t/original/i/97d8cd549d7e12f1df08aeeaabf450013eca0efb27b5f144d18511a58b7cea80/unfiltered_01.jpg)
![](https://freight.cargo.site/t/original/i/e20480a9b90f484e17e4b8b306f4f9ec0a6e4b2cb67c494c0ed53a03ed7e0ece/unfiltered_03.jpg)