Stella Artois /
Unfiltered - Beer Au Naturel ⟶

Stella Artois launched its first product variation in years. Stella Unfiltered, a more natural, cloudy unfiltered lager, wanting to target a crafty beer audience. They wanted to make a big splash, leaning on the natural cues and qualities of the product, so we created a campaign that was as “au naturel” and eye grabbing as the beer itself. 

Shot by Autumn de Wilde, the ad follows the journey of a waiter as he makes his way to a serve a chalice of Stella Unfiltered while walking through alleys and streets of a charming, slightly utopian European town that lives entirely “au naturel”.

The print was photographed by Nick Meek.