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SAMSUNG INSPIRED BY A TRUE PHOTO

Samsung wanted to target a younger audience averse to Samsung tech, but they had one thing to beat iPhone, an incredible camera. So a photo became the starting point of our campaign, and we decided not to speak about megapixels or specs but to focus on a platform focused solely on storytelling derived from Samsung users’ photos. We called it Inspired by A True Photo. Our first iteration of the campaign gave life to a humble photo of a bag of onions by @scottanders44. The film Onions by director Samm Hibbard, was a charming love story on an onion dominated world.

On the next chapter we collaborated with London musician Samm Henshaw, who got inspired by @black_hawk_7 photo of his dog and wrote the feel good track “All Good” which raked almost 3 million plays on Spotify in just a few weeks. All Inspired by True Photos.