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SAMSUNG LONDON FASHION WEEK

Samsung wanted to focus on their Night Mode feature for the launch of the new Galaxy S22 Series. They had secured a partnership with London Fashion Week but were unsure on how to speak with a highly demanding and snob fashion crowd without credible fashion credentials. Enter designer Charles Jeffrey LOVERBOY, king-of-the-night, a young talented British designer making waves in the Fashion scene with his unapologetic night Queer couture. Together with director Matilda Finn we wrote a bonkers, over the top fashion film that somehow managed to combine Samsung’s mobile feature and LOVERBOY’s couture and club culture at the heart of the story (shot entirely at night, of course).

The campaign also includes a series of humorous product films to showcase the many other features of the new Galaxy S22. They were co-created and co-written with Charles Jeffrey whose acting skills are up there with his design abilities.