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STELLA PLEASE

Bargoes in Britain could become quite agro during the festive Season, when hospitallity staff are in short supply and pubs and bars are at their fullest. To support hospitality staff during Christmas, Stella Artois partnered with Hospitality Action and created Stella Please, the same premium lager as Stella Artois, but for £1 less than a regular Stella. All people had to do was ask kindly for a Stella Please in one of our eligible pubs across the UK, and £1 was automatically donated to Hospitality Action.

The ad featured Marco Pierre White, the celebrity chef and enfant terrible of the UK restaurant scene plus print ads in the Guardian and Evening Standard kindly reminded people that manners don’t cost nothing, in fact a little politeness can even save you money.