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STELLA ARTOIS UNFILTERED “AU NATUREL”

Stella Artois launched its first product variation in years. Stella ARTOIS Unfiltered, a more natural, cloudy unfiltered lager, wanting to target a crafty beer audience. They wanted to make a big splash, leaning on the natural cues of the product, so we created a campaign taking “au naturel” to the limit.  Shot by Autumn de Wilde, the film follows the journey of a waiter as he makes his way to a serve a chalice of Stella Unfiltered while walking through alleys and streets of a charming, slightly utopian European town that lives entirely “au naturel”. The wonderful “au naturel” print was shot by Nick Meek.