M&S CHRISTMAS 

What’s worse than a snowless Christmas? An unfashioanble one. For Christmas 2024 we worked with M&S to create a Christmas ad with a fashion take, telling the charming story of a young little girl that takes matter into her own hands turning a dull and drab Christmas day into a fun fashionable one. With the help of a magic snow-globe with the power to shake things up, our little protagonist brings the magic of Christmas - and M&S fits - to eveyryone and everything around her. The ninety second film was shot by Emmy-nominated director Elliot Power @ Lovesong.

KFC BBQ BURGER

Let’s be honest, we all know Spring/Summer in the UK sucks. So why not launch a the new KFC BBQ Burger highlightin the reality many Brits experience during that Season, instead of the idyllic endless blue skies adopted by many brands. For the launch of KFC BBQ Burger we decided to fully embrace the wetness of British Summer with a charming filmic spot that sees the good side of BBQ Season. Directed by Sam Pilling. Campaign Photographs by Sam Wright. The ad was called “A mini-masterpiece” by Campaign Magazine and also selected as one of TOP 20 FILM ADS in 2024 by Campaign Magazine. 

Creative Circle Gold
Campaign Big Award
Cannes Shortlist

STELLA PLEASE

Bargoes in Britain could become quite agro during the festive Season, when hospitallity staff are in short supply and pubs and bars are at their fullest. To support hospitality staff during Christmas, Stella Artois partnered with Hospitality Action and created Stella Please, the same premium lager as Stella Artois, but for £1 less than a regular Stella. All people had to do was ask kindly for a Stella Please in one of our eligible pubs across the UK, and £1 was automatically donated to Hospitality Action.

The ad featured Marco Pierre White, the celebrity chef and enfant terrible of the UK restaurant scene plus print ads in the Guardian and Evening Standard kindly reminded people that manners don’t cost nothing, in fact a little politeness can even save you money.

Clio Gold
D&Ad Silver & Wood Pencil
Cannes Shortlist

HONDA DREAM MAKERS + CHANEL 4

Honda’s iconic Chanel 4 Film idents are a hard shoes to fill. For years the Film 4 idents have become iconic pieces in British advertising, so the pressure was real. The challenge was to celebrate Honda role and create a meaningful emotional link with cinema - cue Dream Makers. A homage to the art of filmaking in parallel with the ingeniuty and creativity that goes behind making a Honda vehicle. A reminder that both cars and films can start with a humble dream. The film directed by Time Based Arts brought five iconic cinematic scenes to life, from a script to a sketch, to a pre-vis, to a finalised filmic piece.  
The idents quickly became an online hit, being featured in Shots, Lüerzer’s Archive, and picking up two pencils at the D&Ad awards.

Vimeo Staff Picks
Campaign Big Awards
Creative Circle Silver

SAMSUNG LONDON FASHION WEEK

Samsung wanted to focus on their Night Mode feature for the launch of the new Galaxy S22 Series. They had secured a partnership with London Fashion Week but were unsure on how to speak with a highly demanding and snob fashion crowd without credible fashion credentials. Enter designer Charles Jeffrey LOVERBOY, king-of-the-night, a young talented British designer making waves in the Fashion scene with his unapologetic night Queer couture. 

Together with director Matilda Finn we wrote a bonkers, over the top fashion film that somehow managed to combine Samsung’s mobile feature and LOVERBOY’s couture and club culture at the heart of the story (shot entirely at night during
2 excrutiating cold days, of course).

The campaign also includes a series of humorous product films to showcase the many other features of the new Galaxy S22. They were co-created and co-written with Charles Jeffrey whose acting skills are up there with his design abilities.